Planning your marketing strategies is important. But so is observing who is buying your book, who hesitates, who refuses to buy your book---now that information is downright necessary.
Do over 100 booksignings/events in less than six months and you start to notice who’s buying your book.
I asked myself: who Buys/Who Needs Mothering Mother?
Majority: Women (guys do too, but more need to since 44% of all caregivers are males)
Age: 40-65 typically (the “average’ caregiver is 47 years old and will caregiver for 4.5 years)
Ethnicity: Mixed–caregiving is common, accepted and expected among many ethnic communities such as African-American, Asian, Hispanic, and Indian–just to name a few.
Boomers and Sandwich Generationers–lots. Even young people with family members–parents, siblings and others who suffer with mental illness. Caregiving covers a wide array.
Diseases: The usual suspects–Alzheimer’s, Parkinson’s, MS, cancer, heart disease, and mental illness top the list.
I’ve also noticed the caregivers (oftentimes, daughters) tend not to buy the book if mom is with them.
Many caregivers “circle” me. They’re not ready to buy my book at first. They tell themselves they don’t need it–yet.. They might take my card. Many do come back–and talk to me, for minutes, sometimes a half hour. I hear lots of family stories–and I’m glad I do. I actually enjoy this and feel that they need a listener ,and I’m glad to be one. I’ve had them not buy my book that day, and then order it–only to email me with tender words.
I’ve learned that many people buy my book who has already lost mom or dad–and find my words, my stories cathartic. Others almost run from me–still in pain–in griever’s pain. I understand.
And the other person who buys my books are mothers. Wise mothers who want to read my story and share it with their daughters. They want their daughters to know and understand what’s up ahead–they want to open a dialogue. I’m proud of these women–of their openness and bravery.
Who doesn't buy my book: People who are shopping with their mothers. It's funny how why we are, how we don't want to admit we need help. The other person who literally runs away are those whose parents have passed away--and they're still in pain. Not just in mourning, or grieving, but in actual pain.
They still have emotional work to do. But they're scared.
I want to let them know I understand. I want to GIVE them a copy of my book and tell them that it'll sit quietly on their shelf until they're ready. I want to tell them it will actually be soothing and comforting to work through this The ones who are brave enough and ready enough have written and told me so.
I'm patient, and I wish them wholeness.
See? See why I do what I do? See why I stand in bookstores for hours?
Marketing need not be cold and sterile. It's not just about sales. It's about lives touching lives. It's about the power of stories.
Author of MOTHERING MOTHER: A Daughter’s Humorous and Heartbreaking Memoir
available on Amazon and in most bookstores, Kunati Publishing









